The Student Outreach Manager works under the supervision of the Chief External Relations Officer. The incumbent is responsible for developing and implementing an effective recruitment strategy to attract high-potential and diverse candidates. They are responsible for prospecting, developing, and maintaining relationships with a clientele composed of prospective students and various collaborators (program directors, registrar, and external partners). The Student Recruitment Manager participates in several promotional and student recruitment activities targeting communities across Canada. They ensure alignment with the School’s strategic objectives and provide guidance to various internal and external stakeholders. In collaboration with the External Relations team, they develop and manage the communications and marketing strategy for the student recruitment campaign (professional programs and artistic residencies).

Recruitment

• Develop and implement the recruitment strategy for all the School’s professional programs.
• Help plan and coordinate the relationship marketing campaign for student recruitment.
• Act as a representative of the School at various recruitment events (participation in student fairs, school visits, artistic events, and partnerships with relevant organizations and institutions).
• Collaborate with the communications team to develop attractive promotional materials, such as brochures, videos, alumni testimonials, and disseminate them via online and offline channels.
• Participate in promotional events to increase the visibility of NTS and attract prospective students.
• In collaboration with the registrar, advise program director on recruitment and admission (eligibility requirements, selection criteria, file evaluation, application follow-up, etc.).
• Organize and participate in school visits.
• Coordinate open house or information events and other recruitment events.
• Provide prospective students with detailed advice and information on professional programs, admission requirements, financial aid opportunities, and career prospects, based on each candidate's personal artistic aspirations.
• Regularly evaluate and analyze recruitment metrics to identify opportunities for improvement.
• Maintain accurate reports on key performance indicators and present reports to management.
• Manage budgets and timelines.